The new Radio promotion campaign of Emu will start on 9th May 2011 on RTL 102,5 radio channel.
The advertiser spot will go on the air during the two popular radio programs: La Famiglia, hosted by Jennifer Pressman, Fernando Proce and Sara Ventura in the morning , from 9 -11 am, and Password with Francesco Facchinetti e Nicoletta De Ponti, in the afternoon from 17 to 19 pm.
The radio campaign is dedicated to Emu collections, especially to 60° Anniversary and will evoke the cheerfullness message implied in the slogans Vivere e Sognare all’aperto come piace a me. These slogans were also adopted in the press campaign and they express the synergy and cheerfullness tied to Emu furnishings.
