Quality of “Made in Italy” for garden furniture
Against the recent trends towards delocalization, Emu’s metal furniture production is strongly established at the Marsciano plant, which covers 70,000 sq.m. and employs 150 workers. The quality of the furniture is guaranteed by the “made in Italy” production and by Emu’s commitment to technological research, with an ongoing study of materials and production techniques.
Distribution provides further evidence of the period of strong company growth, with 20 new Flag Stores and 70 Shop-in-Shops opening in Italy and in Europe and an extensive network of over 1000 dealers specialized in outdoor furniture. Recently, thanks to the new design collections, the company’s products have been chosen also by the finest quality furniture shops. The growth in sales and production in these last years bears witness to the great expansion of Emu, which is currently the largest producer of outdoor metal furniture and furnishings in Europe.
Thanks to the diversification of its lines and its exceptional production capacity, Emu is the only company that covers an extremely broad market, ranging from large-scale retail to the luxury sector. The product lines, which include chairs, tables, loungers, furniture for relaxing, living room sets and accessories, are available in a variety of materials, from metal to Emu wicker and Teak Metal, and they can satisfy every price and design need.
The contract market, a strategic collective sector for the company, has given life to international combinations. Many prestigious hotels have in fact chosen Emu for furnishing charming terraces and other areas: the Colony Hotels group on the Costa Smeralda, The Gray of the Sina Hotels and the Park Hyatt in Milan, the Esedra in Rome, the Granducato in Florence and the Hotel dei Dogi in Venice of the Boscolo Hotels group, to name but a few, are home to the unmistakable taste and Italian style of Emu’s creations. Emu is also notably present in the Venaria Reale – the Savoy royal palace – and at the Le Saut du Loup and Ephémère restaurants in Paris.
Design and international market
The latest collections were designed by internationally famous designers. Names such as Arik Levy, Carlo Colombo, Paola Navone, Patricia Urquiola, Jean-Marie Massaud, Christophe Pillet and Rodolfo Dordoni have already created exclusive lines for Emu, and other top international designers will be added in the future.
The company’s strategy is backed by a strong advertising campaign in all the most important publications in Europe, contributing to Emu’s great success.